The Korean Journal of Economic Studies
Health Risks from Particulate Matters (PM10) and Averting Behavior: Evidence from the Reduction of Outdoor Leisure Activities
Young Sook Eom (Chonbuk National University) and Hyungna Oh (Kyung Hee University)Year 2019Vol. 67No. 2
Using a national panel web survey data with 1,224 respondents, the tobitdemand model of outdoor leisure activity reduction was jointly estimated withrisk perceptions about particulate matters (PM10) using an instrument variableapproach. Respondents’ risk perceptions of PM10 had significant influences onthe participation and demand decisions of averting behavior, while they had nosignificant impact on demand for daily outdoor leisure activities. Whereas theobjective measure of PM10 concentration matched with respondents’ residentialregion had indirect impacts on averting behavior through changes inrespondents’ subjective risk perceptions, Based on estimates of tobit demandmodel of averting behavior, respondents were willing to pay at least a monthlyaverage of 16,000 won for a one unit reduction(based on a 0-10 linear likert)in their risk perceptions.